Co-Founder & Managing Director at Silvertree Holdings
Join us in this episode as we delve into the intricate world of entrepreneurship and ecommerce in Cape Town, a city that's both captivating and challenging for business ventures. Peter Allerstorfer, an Austrian turned Cape Town resident with over 15 years of experience in South Africa, offers invaluable insights into the dynamics of the local market, its comparison to Europe, and how digital commerce has evolved.
For instance, how do you secure capital in a risk-averse climate? What are the top customer acquisition channels? And what can we expect when big players like Amazon or new technologies like AI enter the scene?
As Cape Town emerges as a hub for innovation and investment, the promise of Africa's resource-rich landscape and burgeoning consumer base paints a compelling picture for the future of entrepreneurship on the continent.
Prior to founding silvertreebrands, Peter co-founded Zando.co.za and served as co-CEO. Zando is South Africa's largest e-commerce fashion store. Peter also co-founded jumia.com.ng, Nigeria's largest e-commerce store. Prior to founding Zando.co.za, Peter worked for McKinsey & Company as a management consultant between 2009 and 2011. In his role at McKinsey, Peter was involved in consulting in consumer goods, process optimization and provided strategic council in relation to the marketing and sales. Peter received a diploma in economics and mechanical engineering from the Technical University of Graz, in Austria.
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