I’ve finished writing my book "Feed Management & Syndication in the Age of AI" on how AI is transforming co…
by Marcel Hollerbach · World of Commerce


I’ve finished writing my book "Feed Management & Syndication in the Age of AI" on how AI is transforming commerce and how 🌟 your Feed is becoming your new Product Detail Page 🌟
Here are a few takeaways that struck me the most and that we see daily at our customers at Productsup:
🛒 Product information (titles, descriptions, images, pricing) is becoming just as important as customer data. Without it, you don’t even show up.
⚡ AI is now optimizing product listings across Google, TikTok, Instagram & more, automatically adapting to each platform’s rules.
🤖 The biggest shift? “Agentic Checkout.” Customers won’t visit your website anymore! They’ll buy directly via AI assistants or search — meaning your product data IS your sales pitch.
Right now, AI is mostly about making existing processes faster. But the real revolution is still ahead: predictive supply chains, adaptive online stores, shopping that feels like a conversation.
In the book I cover:
✅ How all commerce experiences link back to product data ✅ How agentic checkout is fundamentally changing the way on how consumers shop (spoiler: They bypass your shop!) ✅ How to leverage AI to create winning product feeds ✅ Sample prompts and ideas to optimise feeds for Google ✅ ...and more
Thanks Dominik Matyka for writing an inspiring foreword!
If you like to receive a digital copy comment "book" under this post and I'll send you the link.
For those who prefer a hardcopy - You can also find it on Amazon.