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107 posts on commerce, product data and the machines that are learning to shop.
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They created a Unified Platform: It integrates Sponsored Ads, Display, Video, and Audio into a single AI-first system. Amazon promises flexible Control: It allows for manual campaign building, full AI optimization, or a…
Which “Tamagotchi” 🐙 will you use? ;) OpenAI, Meta, and xAI have all launched 24/7 autonomous AI agents (Dots, Muse, and Grok Bot) Same same but different. They all have slight nuances. Meta's Muse: A consumer focused a…
Just came across this stat from A16Z. They found that AI agents are challenging traditional marketplaces for control over the customer relationship, leading companies to adopt different strategies based on their current…
Will Meta Muse (and agents from other platforms) be a push for Meta's ad revenues 💰? The internet's most precious currency is attention. If consumers save time by outsourcing tasks to agents, where are they going to spe…
This guy knows literally NOTHING about coding. ZERO. And he just built a fully functioning website in 15 minutes. Check it out at http://localhost:3000/ 🫠 Home is where the ♥️ is. #Fable #Anthropic #Localhost #Vibecoder
While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media. Since its September 2023 rollout, TikTok Shop has grown into a social commerce…
Serendipity 🔮. That's what happens when you bring people together at a tradeshow. A few months ago, I had a call with a merchant who was trying to target people who had just bought a plane ticket. Not straightforward. T…
At our booth in Hall 7 E013 there’s also fresh food icecream.
Amazon vs. Meta. Round 1 🥷 . Amazon has cut off Meta's "Muse" AI assistant from making purchases on behalf of users on Amazon. Users attempting to shop via Muse receive a popup stating the unauthorized agent violates Am…
#Nonsense #Apple #Dongles
Claude makes its first move into commerce 🛍️ . Apparently, product cards have been live since June, but I wasn't able to trigger product card results until today. The feature is called "product_carousel_display_v0". In…
OMClub 2026! We have 5 spare tickets 🎟️ to give away for #OMClub 🪩 at #DMEXCO next week. If you know someone who still needs a ticket please tag them in a comment. We'll raffle them end of week. If you are around next…
Wow! 🤯 That’s a plot twist. '99% of shoppers who research with ChatGPT consult #Google for final decisions,' said Brendon Kraham on stage today. It’s quite funny, actually. Google measured that people click on an ad in…
Apparently US users report that Muse actually browses retailers like a human and walks right through the front door. Here is what they observed: True Agentic Action: Muse navigates and executes the purchases for you. Dee…
AMZN Stock has rallied 4% after investment bank evercore said Agentic AI could supercharge Amazon’s retail growth Why is that? One reason is that Amazon shoppers are generally very happy with Alexa for Shopping, formerly…
As of now, Meta is adding user-distributed invite codes for Muse as the agent moves from internal testing to a limited closed alpha on mobile and web. Muse will be able to handle quite a few commerce tasks: Product Disco…
Trigger warning! Anthropic launched Merchant agents. 😵 I think they have the potential to kill a whole bunch of businesses. Saaspocalypse?! Merchant agents let you watch sales, stock, and pricing across the storefront,…
Yesterday, Anthropic announced two Commerce agents. In this post, I’ll cover the first type, which Anthropic calls Consumer agents. Consumer agents let merchants embed a conversational layer into their apps to help custo…
Tired of slow support or that costly revenue share model from your current feed provider? Our turnkey Walmart integration and marketplace experts are here to help you automate, enrich, and optimize your catalog to win on…
Ads in Google AI mode...It's happening. Google is actively increasing its advertising real estate within AI Mode by embedding promotional content directly into its AI-generated answers. Key Advertising Updates: Inline Sh…
Google has expanded the short_title attribute in Merchant Center. Merchants can now appear in visual Performance Max placements like YouTube and Discover. Recommendation: Aim to keep short titles under 40 characters to r…
🔥📈 AI traffic is up 3x for #Shopify and #Target. It’s earnings season, and Q2 results for Shopify and Target just came in. Alongside great financial numbers, both companies reported a 3x increase in traffic from extern…
Advertisers can now target all European countries. Still, this does not mean european merchants can create ads (yet). Access to Ads Manager is currently still limited to: - US, UK, Canada, Australia, Brazil, Japan, South…
OpenAI Ads kommen nach Deutschland. Gute Nachrichten für Advertiser, die schon lange auf den Zugang zur OpenAI Werbeplattform warten. Ab Ende August wird ChatGPT auch in Deutschland Werbung enthalten und der Ad Manager s…
We just launched our integration with Glance. Glance is InMobi’s AI shopping agent, and it’s been rolling out in the US across Samsung Galaxy devices, DirecTV, and other OEM/carrier surfaces most ad platforms can’t reach…
Saaspocalypse? Recently I see and hear more stories like the one on the image. It seems like (most) SaaS companies are doing just fine. NRR under control, profits expanding while keeping decent growth. My observation is…
Is META building an own Search Engine? Folks on X have observed increased scraping activity by META on their websites. Also Malte Landwehr just recently posted about it. I think you could make the case that META is looki…
The carousel shows multiple products from an advertiser in a single unit. Given our experience with META we typically see a few benefits for merchants when using multi carousel: Increased Engagement & Click-Through Rates…
ChatGPT FeedAds Webinar: This might be one of the most important workshops for e-commerce merchants this year. Katie and I will introduce you to ChatGPT FeedAds, walking you through how to set them up, build your product…
“Your product catalogue (or feed) is how Pinterest understands what you sell. It shapes who you reach, what they see and how often you enter the auction, so missing, vague or wrong fields can hold back even a strong camp…
OpenAI Ads now supports audiences. As already shared in some recent posts, the targeting capabilities of OpenAI Ads are still limited. What's new is audience targeting. Advertisers can now upload email addresses or phone…
New data from Profound sheds light on how products what drives product rankings in ChatGPT. They tracked roughly 1 million ChatGPT shopping offers over 30 days and found that 99.9% of product offers originating from dire…
Congrats to our partners at eBay for winning a full basket of apples at our #Productsup lottery. (First price was an actual Apple product). #K5 #FeedManagement #ebay #agenticcommerce
ChatGPT Ads in the UK! I spoke about it at eTail UK in Manchester this week. Now it happend earlier than expected. OpenAI opens ChatGPT Ads Manager beta to UK advertisers. OpenAI has begun rolling out Ads Manager Beta to…
Like to learn about Agentic Commerce? Meet me at eTail UK in Manchester today and tomorrow.
Marked as "Ads" products are shown below the chat with the agent. The ad format as of now looks very similar to Google Shopping. Comment if you like first hand insights into how to optimise your feed for ChatGPT Ads. #Ch…
Feed based product ads are available for US Ad accounts. The OpenAI Ad manager now has a new feature called "Feeds" that you'll find when opening the "Tools" section. After creating a feed you'll get SFTP credentials tha…
Return of the SaaS. 🟢 Asana up 38% 🟢 ServiceNow up 35% 🟢 HubSpot up 32%. This all happened during the last 5 days. People have been able to bake their own bread for decades... yet they still go to the bakery. I think…
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent. ASA is a GenAI-powered conversational interface (or simply sp…
Products that are enabled for checkout can now be added to a universal cart that lets users create orders across multiple merchants. For example, I can let an AI agent pick shoes from Merchant A, pants from Merchant B, a…
After the OpenAI Ads Manager was launched last week, OpenAI today announced they are launching catalog (feed) based product ads. Automated Ad Generation: Retailers no longer have to build campaigns manually with this. By…
🧐 First look at the OpenAI Ads Manager! We got early access to the new OpenAI Ads manager. Let me show you how it looks and what’s possible as of now. 1. Start by creating a campaign 🎯 Every campaign is set up with a c…
A first look at it suggests that advertisers can: 1. Create campaigns and ad groups and also bulk upload a CSV file to create ads 2. Measure impressions, conversions, and clicks Ads are labeled as "sponsored" in ChatGPT…
Never bet against Google. (Spoiler: GenAI exploded) Alphabet released the Q1 earnings yesterday. At the time of writing the stock is already up 5.73% (before market open). The highlights: 💰 Total Revenue reached $109.9…
Microsoft is dumping ACP for UCP. Once again, it is confirmed: if you are in digital commerce, win with Google to win the rest. In their latest blog post Microsoft writes "Generally available today for everyone in the U.…
1) No need to FOMO on Agentic Checkout. Adoption is slow. Most retailers don't want it. Walmart has even reported lower conversion rates from agentic checkout compared to their own site 2) Double down on discovery. Agent…
OpenAI. The pixel has landed in the OpenAI Ads Manager. Almost identical to the Facebook Pixel syntax it allows for user behavior tracking and conversation optimisation in ChatGPT Ads. The ambitious goal of $100b in reve…
Interesting numbers from Adobes Q1 Traffic report. In retail, referrals from AI grew bei 693% during the 2025 holiday season. Other industries: • Travel: +539% YoY • Financial services: +266% YoY • Banking: +344% YoY • M…
• 🎯 The Platform: Early testers say it looks a lot like Google Ads. It allows brands to monitor performance and optimize clicks and impressions in real-time, cutting out the agency middleman. • 📉 Lower Entry Cost: The…
If you are at NexGen Retail Summit in London next week, join my session about the State of Agentic Commerce and how to optimise product data for LLMs. Session details: 11:50-12:10 BST #AgenticCommerce #FeedManagement #Da…
In under two months, the ads pilots already generated over $100 million in annualized revenue. The ads are shown to free users and ChatGPT Go subscribers in the U.S. and more than 600 advertisers have joined so far. But…
Yesterday at Shoptalk Anca Marola of our Productsup customer #Sephora along with Mahak Sharma of #OpenAI presented the new ChatGPT product discovery features. Now, you can browse products visually, compare options side-b…
Oops. Walmart just reported that conversion rates of users buying an item directly on ChatGPT (through the ACP implementation) has been three times lower (!) than for those that required clicking out and buying directly…
OpenAI seems to be testing a shopping landing page that might be available under www.chatgpt.com/shopping soon. Joe the Agentic Commerce Sleuth has found mockups that show a ChatGPT Shopping landing page. After dropping…
Amazon Shop Direct launched last week and it's kind of wild... First of all, it's free (for now). Amazon doesn’t actually charge the merchant a commission or referral fee for sales. Whether a customer clicks "Shop Direct…
Fun weekend read. Alibaba Cloud's firewall flagged that an agent managed to break security and started to mine crypto 💰 Alibaba first thought it was a hack but an agent was able to: - Probe internal network resources -…
Who would have thought... ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs 😇 A new study of over 43,000 ChatGPT carousel products has revealed that ChatGPT is sourcing 83% of…
Agentic commerce is enabling entirely new shopping behaviors, primarily through goal-based shopping. Instead of searching for individual products, you can just describe a goal, like planning a kid's birthday party and th…
#Productsup #FeedManagement #AgenticCommerce
Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some data that I find very interesting. Aggregated insights observed across Criteo’s U.S. clients (500 Criteo retailers…
Every year Stripe publishes a letter looking at the year in E-Commerce and outlining trends. One chapter covers "The five levels of agentic commerce" and I think it worth looking into: Level 1: Eliminating web forms 📝 Y…
If you are in the Netherlands and like to learn how to increase your products visibility in LLMs (e.g. Gemini and OpenAI) meet me on the 3rd of march at Savant Retail Congress in Amsterdam. #FeedManagement #AgenticCommer…
I've done it dozens of times... typing "[Product name] + reddit" into Google because I only trust real people's opinions ;) Looks like Reddit finally realized they are the internet's ultimate shopping guide! They’re curr…
Thanks to everyone at Productsup for contributing to this success and of course major thanks to all our amazing customers around the globe. #FeedFighters #FeedManagement #EcommerceGermanyAwards
This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. I was wondering how Google would do this. At the moment it feels similar to how Reddit sh…
At Productsup, we've been pushing data feeds from our US customers to OpenAI for quite a while now. The process has been rather manual, requiring close collaboration with the OpenAI team. It was only a matter of time bef…
$200.000! OpenAI has confirmed it is seeking a minimum $200,000 commitment from select advertisers to participate in its initial ad beta. Ads will appear as "Sponsored" modules at the bottom of ChatGPT responses, trigger…
Whether OpenAI or Google wins the "Buy" button battle doesn't matter (yet). On-platform AI checkout so far is a rounding error in the world of commerce. The Reality Check: Scale: Google has the edge (1B+ users and 50M+ w…
Gemini's traffic share jumped from 19.5% to 22% while ChatGPT slipped below 65% for the first time since 2023, according to new Similarweb data. Google was waiting at the sidelines for a while. My assumption is that it w…
Starting January 26th, Shopify merchants can opt-in to sell directly through ChatGPT, Gemini, and Microsoft Copilot via "Instant Checkout." OpenAI will be taking a 4% cut on every sale made through its checkout. While Go…
It's been a while since I last wrote about Blockchain, but with recent developments around Agentic Commerce that we see at Productsup it was about time to look into this again. 🚨 Spoiler Alert: #NFT might come back. Whi…
I dove into the Universal Commerce Protocol (UCP) specification to understand exactly what data is being passed to merchants. What you get is currently quite limited: 📦 Product ID 🔢 Quantity 📧 Buyer email 📍 Shipping…
We were speculating about it at Productsup already in November. Now it's confirmed. OpenAI just announced they will begin testing advertisements within ChatGPT in the coming weeks. 🇺🇸 Initial Test: The experiment is st…
Think of it as a universal translator for the shopping world. Before UCP, if an AI agent (like Gemini or a shopping bot) wanted to buy something from a store, it needed a custom-built connection to that specific store's…
First post of the new year. Let’s look into some Q4 numbers. The 2025 holiday online shopping season was highly successful, marking a historic milestone as the first quarter-trillion-dollar digital holiday season. Consum…
💡Part 3 of 3: Top insights from my webinar with TikTok three weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 11. How can brands maintain control ove…
I am a big fan of Walt Disney. The entrepreneur Walt Disney. I think he was something like a Steve Jobs of his time. A great innovator and business man. Today Disney announced that they will make a 💰 $1B equity investme…
💡Part 2 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 5. Can we maintain our own returns provid…
💡Part 1 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 1. Is TikTok Shop only for private-label…
Tibor on X spotted the ChatGPT Android app 1.2025.329 beta includes new references to an "ads feature" with "bazaar content", "search ad" and "search ads carousel." Link in comment. #OpenAI #Ads #Advertising #LLM
TikTok Shop is not just a place for $5 gadgets anymore. It’s now selling $11,000 Hermes and Chanel bags, Rolex watches, and rare collab sneakers. 👀 What started as a “virtual dollar store” is quickly turning into a seri…
#AgenticCommerce #FeedManagement #Commerce https://lnkd.in/dwnQ4pFS
I think Google couldn't push AI Mode for quite some time as the default search interface because it lacked a monetization model. That’s starting to change: first ads are now appearing inside AI Mode. 🧪 The integration i…
Wishing everyone a successful Black Friday week! While our customers are preparing their best offers our team at Productsup is deep in the machine room, making sure everything runs smoothly for this important day, which…
Follow these recommendations and see immediate results. I spent the last weeks tracking all new developments in agentic AI with dozens of customer meetings and conversations centered around this topic. One of the most as…
The Berlin court found that Google abused its market power by favouring its own “Google Shopping” product-search service over competing portals like Idealo disadvantaging rivals and distorting fair competition. Idealo or…
Soon, you’ll be able to have an AI agent call local stores on your behalf to check stock levels, ask about promotions, and compare options. The AI will clearly disclose itself on the call, and merchants can opt out if th…
#Thisismarketing #Ecommerce #FeedManagement #Syndication #Conference
TikTok Shops launched in Germany. Join Saniah Ahmed (TikTok) and me this afternoon to unpack this new opportunity. We'll cover how brands can launch, optimize, and grow on one of the fastest-moving platforms in commerce…
This news went almost unnoticed last week. Kudos to Perplexity for pulling this off! Snap Inc. 🤝 Perplexity are joining forces to bring Perplexity’s AI-powered answer engine directly into Snapchat giving nearly 1 billio…
Retail Media Networks (RMNs) are a major growth engine for retailers right now. It’s when a retailer (like a major supermarket or e-commerce site) sells advertising space on their own platforms (website, app, in-store sc…
They drop in Q5! 😱 Wait… what’s Q5? 👉 It’s the period from Dec 26 through the second week of January — when consumers are still shopping, but many brands have paused campaigns or run out of budget. And here’s the kicke…
How to start leveraging the new Partnership between PayPal and OpenAI for Agentic Commerce? You guessed it… you need a Data Feed. Our team at Productsup has been hard at work over the past days and has already implemente…
No day without news around Agentic Commerce. PayPal just announced their partnership with OpenAI, integrating its digital wallet directly into ChatGPT 💰 Starting next year, users will be able to shop and pay seamlessly…
With TikTok Shop expanding across Europe, early movers have a chance to build real connections and real sales before the market floods. Together with Saniah Ahmed (TikTok) I am hosting a session to explore practical step…
Riskified’s latest global survey (n=5,400, completed Sept–Oct 2025) has some interesting findings 👇 🤖 Nearly 3 in 4 shoppers (73%) are already using AI somewhere in their shopping journey. 💡 45% are turning to tools l…
💬 In an interview with Bloomberg, Walmart executive Daniel Danker, EVP of AI Acceleration, said: “Fresh food isn’t included in the offering, partly because consumers buy similar products weekly. The new function will la…
Will it have the potential to replace Chrome? 🌍 We now live in a world where powerful intelligence is accessible to everyone yet I observe that most people only experience a small part of what AI can do for them. To mak…
…Yes, that’s one of the amazing insights we took away from our European Productsup Customer Connect event in Berlin last week! 🇪🇺✨ Customers and partners from all across Europe joined us for two inspiring days of learn…
…at least, that’s what their recent hiring suggests. Rumor has it that OpenAI CEO of Applications Fidji Simo has been meeting with potential candidates (including former Facebook colleagues) for a role overseeing monetiz…
I know how OpenAI will reach $100Bn in revenue within the next 48 months and build a sustainable business for the long term! 🤯 A few days ago, Johannis Hatt shared an article with me (comment “article” for the link) abo…
Shopping goes OpenAI! The Agentic Commerce Protocol (ACP) just launched yesterday and Productsup has already implemented the OpenAI Product Feed needed. ACP is an open standard that lets AI agents, users, and merchants c…
I’ve finished writing my book "Feed Management & Syndication in the Age of AI" on how AI is transforming commerce and how 🌟 your Feed is becoming your new Product Detail Page 🌟 Here are a few takeaways that struck me t…
September is busy! I had the privilege to join a panel with Ian Jindal, Dorit Posdorf, Sören Stamer and Daphne van Doorn to dive deep into personalization in ecommerce. Here are a few insights that stuck with me: ✨ Most…
I will speak with Mikolaj Gula of Pinterest about proven strategies that transform browsers into buyers. "From Pin to Purchase". When? September 24th at 3 p.m. CEST | 9 a.m. EDT Tune in! 👉 https://bit.ly/4nsLT4A
That’s what I overheard from someone at one of the world’s largest digital consulting companies during our Productsup US Customer Connect in New York last week — and I couldn’t agree more. 🚀 Product Feeds have always be…