17 reactions11 comments
Are you aware that there is an inherent problem with Agentic Commerce? Heather Hershey from IDC unpacked th…
by Marcel Hollerbach · World of Commerce
Are you aware that there is an inherent problem with Agentic Commerce? Heather Hershey from IDC unpacked the latest McKinsey Report "The agentic commerce opportunity".
Heather points out that a major hole in the Agentic Commerce narrative is, that a consumer commerce bot would do the exact opposite of what a merchant would want it to do . . . and vice versa. Think of consumers already today exploiting return policies and loyalty programs. A consumer agent would do it shameless conflicting with the goals of merchants.
What's your take? What should merchants do to not end up as drop shippers for OpenAI?