💡 What most Performance Marketers don’t realise about CPC…

💡 What most Performance Marketers don’t realise about CPC…

They drop in Q5! 😱 Wait… what’s Q5?

👉 It’s the period from Dec 26 through the second week of January — when consumers are still shopping, but many brands have paused campaigns or run out of budget.

And here’s the kicker according to a great post by Rightsideup, CPMs fall significantly during this time:

📉 Meta: down 23% 📉 Google: down 14% 📉 TikTok: down 27.5%

So while Q4 is all about maximizing reach during the holiday rush (and battling rising costs 🏃‍♂️💸), smart marketers know that Q5 is a hidden gem, a chance to get cheaper traffic and less competition while shoppers are still in buying mode.

🧠 Pro tip: Don’t turn everything off post-Christmas. Instead, reallocate some spend to capitalize on this undervalued window.

Drop me a quick comment, for the link to the article.

#PerformanceMarketing #DigitalAds #MediaBuying #Q5 #GrowthMarketing #Ecommerce