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Microsoft is dumping ACP for UCP. Once again, it is confirmed: if you are in digital commerce, win with Goo…

by Marcel Hollerbach · World of Commerce

Microsoft is dumping ACP for UCP. Once again, it is confirmed: if you are in digital commerce, win with Google to win the rest.

In their latest blog post Microsoft writes "Generally available today for everyone in the U.S., we’re introducing support for UCP-ready feeds in Microsoft Merchant Center. "

For me this is not surprising. UCP is a much more capable protocol. For a moment in time UCP and ACP were meant to co-exist though I think this will change quickly.

If you are evaluating  building with either of these my recommendation is to double down on UCP.

#CoPilot #UCP #ACP #FeedManagent #ProductFeeds

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