Amazon vs. Meta. Round 1 🥷 . Amazon has cut off Meta's "Muse" AI assistant from making purchases on behal…

Amazon vs. Meta. Round 1 🥷 . Amazon has cut off Meta's "Muse" AI assistant from making purchases on behalf of users on Amazon. Users attempting to shop via Muse receive a popup stating the unauthorized agent violates Amazon’s Conditions of Use, which must be quite an unpleasant user experience... 😤

Amazon says Meta never asked for permission to access its store. Appartently Muse browses anonymously and captures customer credentials, which creates security and privacy risks.

Zooming out a bit... This is part of a broader fight over who controls the e-commerce customer experience and ad revenue. Amazon has spent the past year aggressively blocking other shopping agents from companies like Perplexity, Google, and OpenAI.

Never a dull day in agentic commerce wonderland...

#Amazon #Meta #Muse #Agentic