OpenAI is quietly testing a new, self-serve ads manager (found on Digiday):
by Marcel Hollerbach · World of Commerce
OpenAI is quietly testing a new, self-serve ads manager (found on Digiday):
• 🎯 The Platform: Early testers say it looks a lot like Google Ads. It allows brands to monitor performance and optimize clicks and impressions in real-time, cutting out the agency middleman.
• 📉 Lower Entry Cost: The minimum spend to join the pilot just dropped from $250k down to $50k, making it much more accessible for advertisers.
• 💸 Premium Pricing: The CPM remains at a premium $60. OpenAI’s logic? ChatGPT users are in a high-intent, active decision-making mindset, making them more valuable than passive social media scrollers.
• 📈 The Big Picture: OpenAI is targeting $102B in ad revenue by 2030 to help offset heavy costs (expected $14B loss this year) and establish a massive foothold ahead of a planned IPO.
#OpenAI #DigitalMarketing #AdTech #ChatGPT #MarketingNews #PPC