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OpenAI Ads now supports audiences. As already shared in some recent posts, the targeting capabilities of OpenAI Ads are still limited. What's new is audience targeting. Advertisers can now upload email addresses or phone…
New data from Profound sheds light on how products what drives product rankings in ChatGPT. They tracked roughly 1 million ChatGPT shopping offers over 30 days and found that 99.9% of product offers originating from dire…
Marked as "Ads" products are shown below the chat with the agent. The ad format as of now looks very similar to Google Shopping. Comment if you like first hand insights into how to optimise your feed for ChatGPT Ads. #Ch…
OpenAI. The pixel has landed in the OpenAI Ads Manager. Almost identical to the Facebook Pixel syntax it allows for user behavior tracking and conversation optimisation in ChatGPT Ads. The ambitious goal of $100b in reve…
• 🎯 The Platform: Early testers say it looks a lot like Google Ads. It allows brands to monitor performance and optimize clicks and impressions in real-time, cutting out the agency middleman. • 📉 Lower Entry Cost: The…
Oops. Walmart just reported that conversion rates of users buying an item directly on ChatGPT (through the ACP implementation) has been three times lower (!) than for those that required clicking out and buying directly…
Who would have thought... ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs 😇 A new study of over 43,000 ChatGPT carousel products has revealed that ChatGPT is sourcing 83% of…
Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some data that I find very interesting. Aggregated insights observed across Criteo’s U.S. clients (500 Criteo retailers…
We were speculating about it at Productsup already in November. Now it's confirmed. OpenAI just announced they will begin testing advertisements within ChatGPT in the coming weeks. 🇺🇸 Initial Test: The experiment is st…
No day without news around Agentic Commerce. PayPal just announced their partnership with OpenAI, integrating its digital wallet directly into ChatGPT 💰 Starting next year, users will be able to shop and pay seamlessly…