Fun little OpenAI update. For Feed based Ads OpenAI is now testing a multi-product carousel format.
by Marcel Hollerbach · World of Commerce
Fun little OpenAI update. For Feed based Ads OpenAI is now testing a multi-product carousel format.
The carousel shows multiple products from an advertiser in a single unit.
Given our experience with META we typically see a few benefits for merchants when using multi carousel:
Increased Engagement & Click-Through Rates (CTR) as user attention holds longer than in a static single-image ad.
Lower Cost Per Acquisition (CPA): Because carousels typically generate higher engagement and relevance scores on platforms like Meta, they are often rewarded with lower costs per click (CPC)
Showcasing Product Variety. If the first product doesn't catch a user's eye, the second or third one might.
Highlighting Features or Storytelling: Instead of multiple products, merchants can use the carousel to break down a single complex product.
It's great to see how the ad channel is evolving.