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Google is testing product attributes at the bottom of Sponsored Products ads. Google is currently testing this in the US and not every advertiser will see it. I have no info by which criteria the additional attributes ar…
🤯 In the US, ChatGPT rarely shows products that aren't synced from feeds. Even if other retailers have lower prices, it defaults to the one that sent a product feed ‼️ …speaking of consumer trust in agents… Remember: Yo…
Great news for our automotive customers. Google finally launches Automotive Model Feeds On Search Ads (Vehicle Top Ads). This ad format is specifically designed for vehicle manufacturers. To participate manufacturers nee…
Productsup launches Meta Open Catalog alongside Shopify and Wix. Open Catalog will allow merchants to launch their products within Meta's Muse. At Meta in London, we spoke about UCP and the different challenges that smal…
Agents 🤖. The more the merrier. TikTok’s launched a new AI shopping assistant paired with direct brand checkout via UCP. We are entering the era where AI doesn’t just recommend products, it shops on the customer’s behal…
They created a Unified Platform: It integrates Sponsored Ads, Display, Video, and Audio into a single AI-first system. Amazon promises flexible Control: It allows for manual campaign building, full AI optimization, or a…
Just came across this stat from A16Z. They found that AI agents are challenging traditional marketplaces for control over the customer relationship, leading companies to adopt different strategies based on their current…
Serendipity 🔮. That's what happens when you bring people together at a tradeshow. A few months ago, I had a call with a merchant who was trying to target people who had just bought a plane ticket. Not straightforward. T…
AMZN Stock has rallied 4% after investment bank evercore said Agentic AI could supercharge Amazon’s retail growth Why is that? One reason is that Amazon shoppers are generally very happy with Alexa for Shopping, formerly…
Google has expanded the short_title attribute in Merchant Center. Merchants can now appear in visual Performance Max placements like YouTube and Discover. Recommendation: Aim to keep short titles under 40 characters to r…
🔥📈 AI traffic is up 3x for #Shopify and #Target. It’s earnings season, and Q2 results for Shopify and Target just came in. Alongside great financial numbers, both companies reported a 3x increase in traffic from extern…
Advertisers can now target all European countries. Still, this does not mean european merchants can create ads (yet). Access to Ads Manager is currently still limited to: - US, UK, Canada, Australia, Brazil, Japan, South…
OpenAI Ads kommen nach Deutschland. Gute Nachrichten für Advertiser, die schon lange auf den Zugang zur OpenAI Werbeplattform warten. Ab Ende August wird ChatGPT auch in Deutschland Werbung enthalten und der Ad Manager s…
We just launched our integration with Glance. Glance is InMobi’s AI shopping agent, and it’s been rolling out in the US across Samsung Galaxy devices, DirecTV, and other OEM/carrier surfaces most ad platforms can’t reach…
Is META building an own Search Engine? Folks on X have observed increased scraping activity by META on their websites. Also Malte Landwehr just recently posted about it. I think you could make the case that META is looki…
The carousel shows multiple products from an advertiser in a single unit. Given our experience with META we typically see a few benefits for merchants when using multi carousel: Increased Engagement & Click-Through Rates…
ChatGPT FeedAds Webinar: This might be one of the most important workshops for e-commerce merchants this year. Katie and I will introduce you to ChatGPT FeedAds, walking you through how to set them up, build your product…
“Your product catalogue (or feed) is how Pinterest understands what you sell. It shapes who you reach, what they see and how often you enter the auction, so missing, vague or wrong fields can hold back even a strong camp…
OpenAI Ads now supports audiences. As already shared in some recent posts, the targeting capabilities of OpenAI Ads are still limited. What's new is audience targeting. Advertisers can now upload email addresses or phone…
New data from Profound sheds light on how products what drives product rankings in ChatGPT. They tracked roughly 1 million ChatGPT shopping offers over 30 days and found that 99.9% of product offers originating from dire…
Congrats to our partners at eBay for winning a full basket of apples at our #Productsup lottery. (First price was an actual Apple product). #K5 #FeedManagement #ebay #agenticcommerce
ChatGPT Ads in the UK! I spoke about it at eTail UK in Manchester this week. Now it happend earlier than expected. OpenAI opens ChatGPT Ads Manager beta to UK advertisers. OpenAI has begun rolling out Ads Manager Beta to…
Marked as "Ads" products are shown below the chat with the agent. The ad format as of now looks very similar to Google Shopping. Comment if you like first hand insights into how to optimise your feed for ChatGPT Ads. #Ch…
Feed based product ads are available for US Ad accounts. The OpenAI Ad manager now has a new feature called "Feeds" that you'll find when opening the "Tools" section. After creating a feed you'll get SFTP credentials tha…
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent. ASA is a GenAI-powered conversational interface (or simply sp…
After the OpenAI Ads Manager was launched last week, OpenAI today announced they are launching catalog (feed) based product ads. Automated Ad Generation: Retailers no longer have to build campaigns manually with this. By…
🧐 First look at the OpenAI Ads Manager! We got early access to the new OpenAI Ads manager. Let me show you how it looks and what’s possible as of now. 1. Start by creating a campaign 🎯 Every campaign is set up with a c…
A first look at it suggests that advertisers can: 1. Create campaigns and ad groups and also bulk upload a CSV file to create ads 2. Measure impressions, conversions, and clicks Ads are labeled as "sponsored" in ChatGPT…
Agentic commerce is enabling entirely new shopping behaviors, primarily through goal-based shopping. Instead of searching for individual products, you can just describe a goal, like planning a kid's birthday party and th…
#Productsup #FeedManagement #AgenticCommerce
Every year Stripe publishes a letter looking at the year in E-Commerce and outlining trends. One chapter covers "The five levels of agentic commerce" and I think it worth looking into: Level 1: Eliminating web forms 📝 Y…
I've done it dozens of times... typing "[Product name] + reddit" into Google because I only trust real people's opinions ;) Looks like Reddit finally realized they are the internet's ultimate shopping guide! They’re curr…