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Productsup launches Meta Open Catalog alongside Shopify and Wix. Open Catalog will allow merchants to launc…
by Marcel Hollerbach · World of Commerce

Productsup launches Meta Open Catalog alongside Shopify and Wix. Open Catalog will allow merchants to launch their products within Meta's Muse. At Meta in London, we spoke about UCP and the different challenges that small businesses face versus large enterprises, but also about the opportunity to unlock completely new shopping experiences for consumers.
Again, the catalog is at the core of agentic commerce. Treat your feed as if it were your product detail page to win visibility in the various LLMs out there.