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Oops. Walmart just reported that conversion rates of users buying an item directly on ChatGPT (through the…
by Marcel Hollerbach · World of Commerce
Oops. Walmart just reported that conversion rates of users buying an item directly on ChatGPT (through the ACP implementation) has been three times lower (!) than for those that required clicking out and buying directly on Walmart.
For merchants this means. Focus on discovery (high quality product data flowing into LLMs) and optimise checkout on your own properties.