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We’re still tackling the big question: Will Agentic Commerce ❌ disintermediate your business? We’re looking forward to our collaborative Think Tank on Oct 14th with me and Felix Schirl. We’re cutting through the hype to…
UCP in Google Merchant Center! Google is paving the way for agentic commerce. I just saw the new Universal Commerce Protocol (UCP) integrations in some of our Google Merchant Center accounts. 🚀 🤖 UCP: UCP is an open pr…
While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media. Since its September 2023 rollout, TikTok Shop has grown into a social commerce…
Serendipity 🔮. That's what happens when you bring people together at a tradeshow. A few months ago, I had a call with a merchant who was trying to target people who had just bought a plane ticket. Not straightforward. T…
Trigger warning! Anthropic launched Merchant agents. 😵 I think they have the potential to kill a whole bunch of businesses. Saaspocalypse?! Merchant agents let you watch sales, stock, and pricing across the storefront,…
Google has expanded the short_title attribute in Merchant Center. Merchants can now appear in visual Performance Max placements like YouTube and Discover. Recommendation: Aim to keep short titles under 40 characters to r…
Advertisers can now target all European countries. Still, this does not mean european merchants can create ads (yet). Access to Ads Manager is currently still limited to: - US, UK, Canada, Australia, Brazil, Japan, South…
We just launched our integration with Glance. Glance is InMobi’s AI shopping agent, and it’s been rolling out in the US across Samsung Galaxy devices, DirecTV, and other OEM/carrier surfaces most ad platforms can’t reach…
“Your product catalogue (or feed) is how Pinterest understands what you sell. It shapes who you reach, what they see and how often you enter the auction, so missing, vague or wrong fields can hold back even a strong camp…
OpenAI Ads now supports audiences. As already shared in some recent posts, the targeting capabilities of OpenAI Ads are still limited. What's new is audience targeting. Advertisers can now upload email addresses or phone…
New data from Profound sheds light on how products what drives product rankings in ChatGPT. They tracked roughly 1 million ChatGPT shopping offers over 30 days and found that 99.9% of product offers originating from dire…
Congrats to our partners at eBay for winning a full basket of apples at our #Productsup lottery. (First price was an actual Apple product). #K5 #FeedManagement #ebay #agenticcommerce
Marked as "Ads" products are shown below the chat with the agent. The ad format as of now looks very similar to Google Shopping. Comment if you like first hand insights into how to optimise your feed for ChatGPT Ads. #Ch…
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent. ASA is a GenAI-powered conversational interface (or simply sp…
Products that are enabled for checkout can now be added to a universal cart that lets users create orders across multiple merchants. For example, I can let an AI agent pick shoes from Merchant A, pants from Merchant B, a…
🧐 First look at the OpenAI Ads Manager! We got early access to the new OpenAI Ads manager. Let me show you how it looks and what’s possible as of now. 1. Start by creating a campaign 🎯 Every campaign is set up with a c…
A first look at it suggests that advertisers can: 1. Create campaigns and ad groups and also bulk upload a CSV file to create ads 2. Measure impressions, conversions, and clicks Ads are labeled as "sponsored" in ChatGPT…
Never bet against Google. (Spoiler: GenAI exploded) Alphabet released the Q1 earnings yesterday. At the time of writing the stock is already up 5.73% (before market open). The highlights: 💰 Total Revenue reached $109.9…
1) No need to FOMO on Agentic Checkout. Adoption is slow. Most retailers don't want it. Walmart has even reported lower conversion rates from agentic checkout compared to their own site 2) Double down on discovery. Agent…
OpenAI. The pixel has landed in the OpenAI Ads Manager. Almost identical to the Facebook Pixel syntax it allows for user behavior tracking and conversation optimisation in ChatGPT Ads. The ambitious goal of $100b in reve…
Interesting numbers from Adobes Q1 Traffic report. In retail, referrals from AI grew bei 693% during the 2025 holiday season. Other industries: • Travel: +539% YoY • Financial services: +266% YoY • Banking: +344% YoY • M…
If you are at NexGen Retail Summit in London next week, join my session about the State of Agentic Commerce and how to optimise product data for LLMs. Session details: 11:50-12:10 BST #AgenticCommerce #FeedManagement #Da…
In under two months, the ads pilots already generated over $100 million in annualized revenue. The ads are shown to free users and ChatGPT Go subscribers in the U.S. and more than 600 advertisers have joined so far. But…
Oops. Walmart just reported that conversion rates of users buying an item directly on ChatGPT (through the ACP implementation) has been three times lower (!) than for those that required clicking out and buying directly…
OpenAI seems to be testing a shopping landing page that might be available under www.chatgpt.com/shopping soon. Joe the Agentic Commerce Sleuth has found mockups that show a ChatGPT Shopping landing page. After dropping…
Amazon Shop Direct launched last week and it's kind of wild... First of all, it's free (for now). Amazon doesn’t actually charge the merchant a commission or referral fee for sales. Whether a customer clicks "Shop Direct…
Who would have thought... ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs 😇 A new study of over 43,000 ChatGPT carousel products has revealed that ChatGPT is sourcing 83% of…
Agentic commerce is enabling entirely new shopping behaviors, primarily through goal-based shopping. Instead of searching for individual products, you can just describe a goal, like planning a kid's birthday party and th…
#Productsup #FeedManagement #AgenticCommerce
Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some data that I find very interesting. Aggregated insights observed across Criteo’s U.S. clients (500 Criteo retailers…
Every year Stripe publishes a letter looking at the year in E-Commerce and outlining trends. One chapter covers "The five levels of agentic commerce" and I think it worth looking into: Level 1: Eliminating web forms 📝 Y…
If you are in the Netherlands and like to learn how to increase your products visibility in LLMs (e.g. Gemini and OpenAI) meet me on the 3rd of march at Savant Retail Congress in Amsterdam. #FeedManagement #AgenticCommer…
I've done it dozens of times... typing "[Product name] + reddit" into Google because I only trust real people's opinions ;) Looks like Reddit finally realized they are the internet's ultimate shopping guide! They’re curr…
Thanks to everyone at Productsup for contributing to this success and of course major thanks to all our amazing customers around the globe. #FeedFighters #FeedManagement #EcommerceGermanyAwards
This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. I was wondering how Google would do this. At the moment it feels similar to how Reddit sh…
At Productsup, we've been pushing data feeds from our US customers to OpenAI for quite a while now. The process has been rather manual, requiring close collaboration with the OpenAI team. It was only a matter of time bef…
$200.000! OpenAI has confirmed it is seeking a minimum $200,000 commitment from select advertisers to participate in its initial ad beta. Ads will appear as "Sponsored" modules at the bottom of ChatGPT responses, trigger…
Whether OpenAI or Google wins the "Buy" button battle doesn't matter (yet). On-platform AI checkout so far is a rounding error in the world of commerce. The Reality Check: Scale: Google has the edge (1B+ users and 50M+ w…
Gemini's traffic share jumped from 19.5% to 22% while ChatGPT slipped below 65% for the first time since 2023, according to new Similarweb data. Google was waiting at the sidelines for a while. My assumption is that it w…
Starting January 26th, Shopify merchants can opt-in to sell directly through ChatGPT, Gemini, and Microsoft Copilot via "Instant Checkout." OpenAI will be taking a 4% cut on every sale made through its checkout. While Go…
I dove into the Universal Commerce Protocol (UCP) specification to understand exactly what data is being passed to merchants. What you get is currently quite limited: 📦 Product ID 🔢 Quantity 📧 Buyer email 📍 Shipping…
We were speculating about it at Productsup already in November. Now it's confirmed. OpenAI just announced they will begin testing advertisements within ChatGPT in the coming weeks. 🇺🇸 Initial Test: The experiment is st…
Think of it as a universal translator for the shopping world. Before UCP, if an AI agent (like Gemini or a shopping bot) wanted to buy something from a store, it needed a custom-built connection to that specific store's…
First post of the new year. Let’s look into some Q4 numbers. The 2025 holiday online shopping season was highly successful, marking a historic milestone as the first quarter-trillion-dollar digital holiday season. Consum…
💡Part 3 of 3: Top insights from my webinar with TikTok three weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 11. How can brands maintain control ove…
💡Part 2 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 5. Can we maintain our own returns provid…
💡Part 1 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 1. Is TikTok Shop only for private-label…
#AgenticCommerce #FeedManagement #Commerce lnkd.in/dwnQ4pFS
Wishing everyone a successful Black Friday week! While our customers are preparing their best offers our team at Productsup is deep in the machine room, making sure everything runs smoothly for this important day, which…
Follow these recommendations and see immediate results. I spent the last weeks tracking all new developments in agentic AI with dozens of customer meetings and conversations centered around this topic. One of the most as…
#Thisismarketing #Ecommerce #FeedManagement #Syndication #Conference
TikTok Shops launched in Germany. Join Saniah Ahmed (TikTok) and me this afternoon to unpack this new opportunity. We'll cover how brands can launch, optimize, and grow on one of the fastest-moving platforms in commerce…
This news went almost unnoticed last week. Kudos to Perplexity for pulling this off! Snap Inc. 🤝 Perplexity are joining forces to bring Perplexity’s AI-powered answer engine directly into Snapchat giving nearly 1 billio…
Retail Media Networks (RMNs) are a major growth engine for retailers right now. It’s when a retailer (like a major supermarket or e-commerce site) sells advertising space on their own platforms (website, app, in-store sc…
How to start leveraging the new Partnership between PayPal and OpenAI for Agentic Commerce? You guessed it… you need a Data Feed. Our team at Productsup has been hard at work over the past days and has already implemente…