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Interesting numbers from Adobes Q1 Traffic report. In retail, referrals from AI grew bei 693% during the 20…
by Marcel Hollerbach · World of Commerce
Interesting numbers from Adobes Q1 Traffic report. In retail, referrals from AI grew bei 693% during the 2025 holiday season.
Other industries:
• Travel: +539% YoY • Financial services: +266% YoY • Banking: +344% YoY • Media/Entertainment: +92% YoY • Tech/Software: +120% YoY
Discovery via Answer Engines (LLMs) is (not so) slowly taking over.