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In a recent discussion, James Gurd and Voyado’s Max Etheridge unpack a critical challenge for modern e-commerce: helping shoppers find the right items when they lack exact search terms. The core consensus aligns perfectl…
Listen to the full episode here: Episode 578 What it is about? 🛠️ Good SEO = Good GEO: Fast, accessible, and properly structured sites (using schema) win in both worlds. You don’t need separate teams for AI search and t…
🔥📈 AI traffic is up 3x for #Shopify and #Target. It’s earnings season, and Q2 results for Shopify and Target just came in. Alongside great financial numbers, both companies reported a 3x increase in traffic from extern…
🧐 First look at the OpenAI Ads Manager! We got early access to the new OpenAI Ads manager. Let me show you how it looks and what’s possible as of now. 1. Start by creating a campaign 🎯 Every campaign is set up with a c…
Interesting numbers from Adobes Q1 Traffic report. In retail, referrals from AI grew bei 693% during the 2025 holiday season. Other industries: • Travel: +539% YoY • Financial services: +266% YoY • Banking: +344% YoY • M…
Gemini's traffic share jumped from 19.5% to 22% while ChatGPT slipped below 65% for the first time since 2023, according to new Similarweb data. Google was waiting at the sidelines for a while. My assumption is that it w…