📢 Product Feed Ads on OpenAI are live! Here's what you can do:
by Marcel Hollerbach · World of Commerce
📢 Product Feed Ads on OpenAI are live! Here's what you can do:
Feed based product ads are available for US Ad accounts.
The OpenAI Ad manager now has a new feature called "Feeds" that you'll find when opening the "Tools" section.
After creating a feed you'll get SFTP credentials that you can use to upload your feed. I'll dig a bit deeper in the OpenAI feed specs in the next post. Whats worth mentioning: Feeds need to have between 1,000 and 2 million products. A thousand SKU floor. If you're a focused DTC brand with 40 hero products, you're out for now.
When a new campaign you'll find a new campaign type "Product Feed". In the Ad Group settings you can then select the right feed and also set up some filters like: - Brand - Price - ItemID - etc.
The actual product ad then only has 2 attributes: - The product title (taken from the feed) - The product image
We'll play around with this the next days and share the first learnings.