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Advertisers can now target all European countries. Still, this does not mean european merchants can create ads (yet). Access to Ads Manager is currently still limited to: - US, UK, Canada, Australia, Brazil, Japan, South…
ChatGPT Ads in the UK! I spoke about it at eTail UK in Manchester this week. Now it happend earlier than expected. OpenAI opens ChatGPT Ads Manager beta to UK advertisers. OpenAI has begun rolling out Ads Manager Beta to…
Marked as "Ads" products are shown below the chat with the agent. The ad format as of now looks very similar to Google Shopping. Comment if you like first hand insights into how to optimise your feed for ChatGPT Ads. #Ch…
Feed based product ads are available for US Ad accounts. The OpenAI Ad manager now has a new feature called "Feeds" that you'll find when opening the "Tools" section. After creating a feed you'll get SFTP credentials tha…
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent. ASA is a GenAI-powered conversational interface (or simply sp…
After the OpenAI Ads Manager was launched last week, OpenAI today announced they are launching catalog (feed) based product ads. Automated Ad Generation: Retailers no longer have to build campaigns manually with this. By…
OpenAI. The pixel has landed in the OpenAI Ads Manager. Almost identical to the Facebook Pixel syntax it allows for user behavior tracking and conversation optimisation in ChatGPT Ads. The ambitious goal of $100b in reve…
Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some data that I find very interesting. Aggregated insights observed across Criteo’s U.S. clients (500 Criteo retailers…
This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. I was wondering how Google would do this. At the moment it feels similar to how Reddit sh…