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🔥📈 AI traffic is up 3x for #Shopify and #Target. It’s earnings season, and Q2 results for Shopify and Tar…
by Marcel Hollerbach · World of Commerce
🔥📈 AI traffic is up 3x for #Shopify and #Target. It’s earnings season, and Q2 results for Shopify and Target just came in.
Alongside great financial numbers, both companies reported a 3x increase in traffic from external AI platforms (see screenshot below from Shopify's President, Harley Finkelstein).
Target even reported a 3.5x increase compared to a year ago.
LLM optimization is not optional anymore. Consumer behavior is changing fast. One of the quickest ways for merchants to influence AI visibility is by optimizing the quality of the product feeds they send to Google and OpenAI. Ping me if you want to learn more about it.