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ChatGPT now has a buy box, and it favors products from retailers that send a product feed directly to OpenAI!
by Marcel Hollerbach · World of Commerce
ChatGPT now has a buy box, and it favors products from retailers that send a product feed directly to OpenAI! 🤯 In the US, ChatGPT rarely shows products that aren't synced from feeds. Even if other retailers have lower prices, it defaults to the one that sent a product feed ‼️ …speaking of consumer trust in agents…
Remember: Your feed is your sales pitch! To win in agentic search, you must master product catalogs.