Nothing #agentic for a change but maybe even more relevant 🚨 for merchants running Google Shopping Ads.
by Marcel Hollerbach · World of Commerce
Nothing #agentic for a change but maybe even more relevant 🚨 for merchants running Google Shopping Ads.
Google is testing product attributes at the bottom of Sponsored Products ads.
Google is currently testing this in the US and not every advertiser will see it. I have no info by which criteria the additional attributes are picked and when this will roll out to everyone.
As always, having clean, structured and enriched product data is a good idea and Google keeps pushing the boundaries.