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ChatGPT gets the headlines, but Google gets the audience. Emarketer estimates that 187.4 million Americans see Google's AI Overviews every month. Looking at that, I’d start my optimization efforts in the Google universe.…
I think the 10%+ sell-off of Google after its Q3 earnings is massively exaggerated. Everybody is focusing on the lower monetization Google is seeing in AI mode and the expenses for data centers. I think Google is in a pr…
Where is all the organic traffic going?! A recent study by Kevin Indig and Similarweb suggests that Google’s blended "Sponsored Results" are a larger driver of organic traffic declines than AI Overviews. The key takeaway…
Google is testing product attributes at the bottom of Sponsored Products ads. Google is currently testing this in the US and not every advertiser will see it. I have no info by which criteria the additional attributes ar…
Nozzle found out: "The page looks normal. The results don’t. No error, no captcha, the same template, but most of the keyword’s usual sites are gone: the organic results keep 20.7% of the previous SERP’s sites, against 8…
Google has launched conversational attributes for vehicle feeds. Given recent developments by car manufacturers, three new attributes are now available that can be passed as a supplemental feed to Google Merchant Center:…
Great news for our automotive customers. Google finally launches Automotive Model Feeds On Search Ads (Vehicle Top Ads). This ad format is specifically designed for vehicle manufacturers. To participate manufacturers nee…
I keep saying it in front of customers. Win Google, win the rest. Google ones again is leading the pack. AI search and traditional search aren't competing they start converging. I really start wondering how OpenAI will c…
That's hilarious. Googles AI-Mode thinks that it was trained by OpenAI. ...well played Sam! 😂 I am becoming a bigger and bigger fan of models that only reply YES / NO... no AI slop... #Google #OpenAI #ChatGPT
UCP in Google Merchant Center! Google is paving the way for agentic commerce. I just saw the new Universal Commerce Protocol (UCP) integrations in some of our Google Merchant Center accounts. 🚀 🤖 UCP: UCP is an open pr…
Wow! 🤯 That’s a plot twist. '99% of shoppers who research with ChatGPT consult #Google for final decisions,' said Brendon Kraham on stage today. It’s quite funny, actually. Google measured that people click on an ad in…
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent. ASA is a GenAI-powered conversational interface (or simply sp…
Never bet against Google. (Spoiler: GenAI exploded) Alphabet released the Q1 earnings yesterday. At the time of writing the stock is already up 5.73% (before market open). The highlights: 💰 Total Revenue reached $109.9…
1) No need to FOMO on Agentic Checkout. Adoption is slow. Most retailers don't want it. Walmart has even reported lower conversion rates from agentic checkout compared to their own site 2) Double down on discovery. Agent…
I dove into the Universal Commerce Protocol (UCP) specification to understand exactly what data is being passed to merchants. What you get is currently quite limited: 📦 Product ID 🔢 Quantity 📧 Buyer email 📍 Shipping…
Think of it as a universal translator for the shopping world. Before UCP, if an AI agent (like Gemini or a shopping bot) wanted to buy something from a store, it needed a custom-built connection to that specific store's…
Soon, you’ll be able to have an AI agent call local stores on your behalf to check stock levels, ask about promotions, and compare options. The AI will clearly disclose itself on the call, and merchants can opt out if th…