💡Part 1 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so muc…

💡Part 1 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights:

1. Is TikTok Shop only for private-label brands, or can resellers join too?

Both are welcome, as long as resellers have brand authorization. Invite-only markets may require manual onboarding support via TikTok or a partner, like Productsup. (Fun fact: We were TikTok’s first badged partner for feed management.)

2. Can we mix fulfillment?

Yes, fulfillment can be configured per SKU. Most brands choose Fulfillment by TikTok for fast, high-demand items, while merchant shipping is preferred for oversized, regulated, or complex SKUs.

3. If TikTok handles fulfillment, where do we send stock, and how much?

With Fulfilled by TikTok (FBT), inventory goes directly to TikTok’s distribution centers. Start conservatively, then scale based on: - Early video and creator performance - Seasonal and influencer spikes - Conversion analytics

☝️🤓 TikTok tip: “Use content to test demand. Your views will tell you when it’s time to scale fulfillment.” Productsup can help automate inventory syncs so you avoid overselling.

4. If I only have one SKU, can I still launch?

Absolutely, TikTok favors product clarity, so one hero SKU can perform exceptionally.

5. Can we maintain our own returns provider?

Yes, but with conditions. If you manage returns on your own, you still have to follow TikTok fulfillment requirements. But keep in mind, sellers who go with Fulfilled by TikTok, where TikTok manages the returns, typically build more buyer trust and see higher conversions.

Stay tuned for part 2 and 3.

#TikTok #TikTokShops #FeedManagement #Syndication #Ecommerce