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While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media. Since its September 2023 rollout, TikTok Shop has grown into a social commerce…
Wow! 🤯 That’s a plot twist. '99% of shoppers who research with ChatGPT consult #Google for final decisions,' said Brendon Kraham on stage today. It’s quite funny, actually. Google measured that people click on an ad in…
💡Part 3 of 3: Top insights from my webinar with TikTok three weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 11. How can brands maintain control ove…
💡Part 2 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 5. Can we maintain our own returns provid…
💡Part 1 of 3: Top insights from my webinar with TikTok two weeks ago. I never hosted a session with so much engagement. We received dozens of questions. Here are the highlights: 1. Is TikTok Shop only for private-label…
TikTok Shops launched in Germany. Join Saniah Ahmed (TikTok) and me this afternoon to unpack this new opportunity. We'll cover how brands can launch, optimize, and grow on one of the fastest-moving platforms in commerce…
With TikTok Shop expanding across Europe, early movers have a chance to build real connections and real sales before the market floods. Together with Saniah Ahmed (TikTok) I am hosting a session to explore practical step…