Learned a term today. 🎯 "Goal based shopping".

Learned a term today. 🎯 "Goal based shopping".

Agentic commerce is enabling entirely new shopping behaviors, primarily through goal-based shopping. Instead of searching for individual products, you can just describe a goal, like planning a kid's birthday party and the AI builds a complete basket for you.

Goal-based shopping is demand creation. The agent surfaces products the shopper didn’t know they needed, because they were thinking about a life event, not a product category. You can’t search for what you don’t know to search for.

Interesting times. We will have to think more in themes rather than keywords going forward.

#GoalBasedShopping #FeedManagement #Syndication #Productsup