My top 3 recommendations for Agentic Commerce that I shared at NextGen Retail in London last week:
by Marcel Hollerbach · World of Commerce
My top 3 recommendations for Agentic Commerce that I shared at NextGen Retail in London last week:
1) No need to FOMO on Agentic Checkout. Adoption is slow. Most retailers don't want it. Walmart has even reported lower conversion rates from agentic checkout compared to their own site
2) Double down on discovery. Agents become your sales reps. Consumers will shift huge parts of product discovery to agents. Consumers that are presold by agents are a lot more likely to convert on your site. Your product feed becomes your sales pitch!
3) Google and OpenAI are starting to roll out out new product attributes in their catalog spec. Things like Q&A, Reviews, Topics, Themes... Make use of it as it makes the agents a better sales rep for your products.
#AgenticCommerce #FeedManagement #OpenAI #Google #UCP Productsup