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Interesting research from our Partner idealo internet GmbH. The majority of consumers shared that they use…
by Marcel Hollerbach · World of Commerce
Interesting research from our Partner idealo internet GmbH. The majority of consumers shared that they use AI assistants for product discovery but less than 50% would hand over the full purchase experience to an AI. Interestingly this is not only driven by consumers but also larger merchants push back on checkout as the commercials don't add up (as of now). Walmart in the US was the first to discover that revenue from agentic checkout is actually less than what they are able to achieve if they move a consumer through the funnel on their own site.