🛍️ Pinterest advises brands to update their catalogs!
by Marcel Hollerbach · World of Commerce
🛍️ Pinterest advises brands to update their catalogs!
“Your product catalogue (or feed) is how Pinterest understands what you sell. It shapes who you reach, what they see and how often you enter the auction, so missing, vague or wrong fields can hold back even a strong campaign.”
This is not only relevant for Pinterest but all other catalog based channels as well. With more and more agents recommending your products "Your Feed becomes your Salespitch!"
Some recommendations from #Pinterest
🔍 Optimize Your Titles: Stop using vague product names. Adding brand and pattern keywords is driving up to 28% higher ROAS. Rewrite titles to match how people actually search (think "summer wedding guest dress," not just "dress").
📦 Upload Everything: Don't just upload your "hero" products. Feed Pinterest your complete catalog and ensure fields like pricing, images, and availability are 100% accurate and match your website.
📊 Upgrade Your Tracking: Better signals equal better targeting. Brands using the Conversions API alongside the Pinterest Tag are seeing a 9% improvement in CPA and 23.7% more attributed conversions.
🛑 Stop Over-Segmenting: If you have fewer than 100 SKUs in an ad group, you're likely hurting your ROAS. Pinterest recommends grouping at least 500 SKUs together so the algorithm has enough data to learn what works.
Josef S. - Anything to add?
#Pinterest #ProductFeeds #AgenticCommerce #Productsup #FeedManagement