While the majority of conversations range around Agentic Commerce let's not forget where consumer attention…
by Marcel Hollerbach · World of Commerce
While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media.
Since its September 2023 rollout, TikTok Shop has grown into a social commerce powerhouse, with U.S. retail e-commerce sales projected to reach $23.41 billion in 2026.
That's a 48% year-over-year jump from 2025. To support this volume, the platform has expanded from 4,450 U.S. storefronts at launch to over 475,000 registered shops and Productsup has been a big part of that this year.
TikTok Shop captured 18.2% of all U.S. social commerce sales in 2025, with forecasts from EMARKETER predicting it will command nearly a quarter (24.1%) of the market by 2027.
Eyes on ball ;)