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๐จ๐ Google testing out a new shopping ad format in AI Mode.
by Marcel Hollerbach ยท World of Commerce
๐จ๐ Google testing out a new shopping ad format in AI Mode.
This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery.
I was wondering how Google would do this. At the moment it feels similar to how Reddit shows ads. Ads appear based on the context of the chat and are always clearly marked as sponsored.
#AIMode #GoogleShopping #FeedManagement #Syndication #Productads