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ChatGPT gets the headlines, but Google gets the audience. Emarketer estimates that 187.4 million Americans see Google's AI Overviews every month. Looking at that, I’d start my optimization efforts in the Google universe.…
Where is all the organic traffic going?! A recent study by Kevin Indig and Similarweb suggests that Google’s blended "Sponsored Results" are a larger driver of organic traffic declines than AI Overviews. The key takeaway…
I keep saying it in front of customers. Win Google, win the rest. Google ones again is leading the pack. AI search and traditional search aren't competing they start converging. I really start wondering how OpenAI will c…
UCP in Google Merchant Center! Google is paving the way for agentic commerce. I just saw the new Universal Commerce Protocol (UCP) integrations in some of our Google Merchant Center accounts. 🚀 🤖 UCP: UCP is an open pr…
This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. I was wondering how Google would do this. At the moment it feels similar to how Reddit sh…
Whether OpenAI or Google wins the "Buy" button battle doesn't matter (yet). On-platform AI checkout so far is a rounding error in the world of commerce. The Reality Check: Scale: Google has the edge (1B+ users and 50M+ w…
I think Google couldn't push AI Mode for quite some time as the default search interface because it lacked a monetization model. That’s starting to change: first ads are now appearing inside AI Mode. 🧪 The integration i…