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This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. I was wondering how Google would do this. At the moment it feels similar to how Reddit sh…
Whether OpenAI or Google wins the "Buy" button battle doesn't matter (yet). On-platform AI checkout so far is a rounding error in the world of commerce. The Reality Check: Scale: Google has the edge (1B+ users and 50M+ w…
I think Google couldn't push AI Mode for quite some time as the default search interface because it lacked a monetization model. That’s starting to change: first ads are now appearing inside AI Mode. 🧪 The integration i…