Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some da…
by Marcel Hollerbach · World of Commerce
Criteo joins OpenAI advertising pilot in ChatGPT. As part of the announcement Criteo also published some data that I find very interesting.
Aggregated insights observed across Criteo’s U.S. clients (500 Criteo retailers in the U.S.) show that users referred from LLM platforms like ChatGPT convert at approximately one and half times (1.5x) the rate of other referral channels, reinforcing the high-intent nature of these AI experiences.
Criteo will be the FIRST ad tech partner in OpenAI's advertising pilot for ChatGPT (Free and Go versions) in the US. Brands will be able to run performance-driven advertising within ChatGPT’s environment, bringing its commerce data, retailer relationships, and measurement capabilities into AI-powered conversations.
#Criteo #AgenticCommerce #FeedManagement #ProductAds #ChatGPT