Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA)…
by Marcel Hollerbach · World of Commerce
Another day, another agent. This time from Amazon. They have launched the Agentic Shopping Assistant (ASA) which goes head to head with Google Business Agent.
ASA is a GenAI-powered conversational interface (or simply speaking, a chatbot) that is supposed "to get" a merchants customers. Shoppers describe what they want in natural language and the assistant delivers:
Visual Discovery: Rich product cards complete with images, pricing, and quick replies. 🖼️
Personalization (think this one is very interesting): Cross-session memory that remembers shopper preferences. 🧠
Brand Alignment: Adapts to your specific catalog and speaks in your brand voice, even when answering policy questions. 🗣️
Safe AI: Multi-layer content guardrails and low-latency streaming to protect your brand reputation from day one. 🛡️
ASA is now available on AWS. It looks and behaves very similar to Google Business Agent which was recently launched in the US and also delivers expert product guidance in real-time using your data.
The commerce agent wars are on... ;)
#ASA #AWS #Google #GoogleBusinessAgent #FeedManagement #Productsup #ProductAds