Product Feeds drive product rankings in ChatGPT!
by Marcel Hollerbach · World of Commerce
Product Feeds drive product rankings in ChatGPT!
New data from Profound sheds light on how products what drives product rankings in ChatGPT. They tracked roughly 1 million ChatGPT shopping offers over 30 days and found that 99.9% of product offers originating from direct merchant feeds landed in the number 1 position.
Currently, 88% of offers are still being sourced from Product Detail Page (PDP) web crawls. I believe this is not because the PDP crawl delivers better data but because merchants are just starting to actually send feeds via OpenAI Ads.
It’s important to note that feed specifications continue to expand currently (e.g. Google's Conversational Attributes). Rich context previously found only on PDPs is moving directly into the feed layer which helps agents to match the user queries better.
As agents do more and more of the selling, remember that your feed becomes your sales pitch! Treat it accordingly.